Gocco.

Can anyone explain this whole Gocco phenomenon to me? I have looked at the Gocco website, and read various other articles online about it and well, I just don't get it. All of those gosh-darn weddingbees are always making the CUTEST table number cards, thank you cards and even invitations with Gocco and it all looks so professional! I am pretty crafty and consider myself a DIY kind of girl, but I cannot wrap my mind around what Gocco is or how it works. I looked at some on eBay and I know it is pricey, but if you can make all that stuff with it then it becomes far less pricey! Anyone ever used this Gocco thing or know of any "Gocco For Dummies"-type information for me?